Never Get so Busy Making a Living, That You Forget to Make a Life.

Good Times are a Rolling at the Office!!

RE/MAX Agents- Driven People, Ambitious Goals, High Achievment

SELECTIVE LEADER: Dave Liniger, along with the RE/MAX Balloon, appears on the cover of the June edition of RISMedia's Real Estate magazine. The key to RE/MAX success is attracting ambitious people and providing them with tools to maximize results, Dave Liniger says in a cover story in the June edition of RISMedia's Real Estate magazine. "RE/MAX isn't for everyone. We don't have downlines or profit sharing, and we're not a safe haven for part-timers or unmotivated individuals," the RE/MAX Chairman and Co-Founder says in the five-page article, headlined "RE/MAX: Driven People, Ambitious Goals, High Achievement." "But for agents and brokers who want to be the best and are willing to do the work it takes, our system offers unique competitive advantages that can help make it happen." That approach has led to 13 years of No. 1 status in the U.S., an even longer run in Canada, and similar market-leading results in many other countries. And it all begins with the quality of the people involved. As the article states, "Being the best - and saying it boldly - has been a foundation of the RE/MAX network since the very start. It's not about arrogance; it's about making a full-time commitment to the profession in a way that produces results and lifts the industry."For the rest of the article visit: RE/MAX Article Dave Liniger

Makin' Hay, While the Sun Shines

I am always amazed at how much actually gets done in the spring and summer months.  It seems to me, virtually every industry (short of retail stores, think Black Friday) cranks it up when the winter finally breaks.  We all know the farmers are making hay, the movies are stockpiling their big releases, and of course we real estate professionals are out there cranking it up.

Busy times are definitely fun, but can be stressful as well.  While the business is coming in and things are looking up, we all have a tendency to forget about the daily grind that produces these great results.  Try to stay disciplined and carve out a time to maintain your lead generation.  It doesn't matter whether you are calling your network, calling open house leads, sending postcards, sending magnets, whatever it is you do, you've got to be consistent with it.

The busy times can be the hardest times for us to be consistent.  Long days of showing, listing, and negotiating can drain our battery a bit.  This is completely understandable, but you'll want to take some steps to avoid this drain.  The more you can systematize your follow-up, the better your results will be.  And remember, a system doesn't mean it is not personal.  A system means you can repeat the action constantly and consistently (like my golf swing, ah, okay wishful thinking, but you get the idea).

You may not be able to implement your system and plan today, but at least begin jotting down notes.  You can use these notes to build your system in the slower times.  And remember, the importance of scheduling time for yourself to relax and recharge can not be understated.



  

The Disappearing Agent

Some Thoughts on Leads

Interesting points from Stephen Pacinelli speaking at the RE/MAX R4 Convention. "It’s not what you say about you, but what other people say about you that counts, testimonials and reviews rule the world, and that’s what ‘world of mouth’ is all about." says Stephen Pacinelli Lean into testimonials and reviews – According to Nielsen  Research Company, 90 percent of people trust peer recommendations, but only 14 percent trust advertisements. Be aware of your rankings – If consumers are weeks from starting the buying or selling process, chances are they’ll start searching for an agent on Google. If they search "real estate agent," one key result in the list of suggested searches is "real estate agent reviews." These sites are in their infancy, but they’re not going anywhere.  Setting up profiles on most of these sites is free. Make reviews part of your process – Ask clients to visit your profiles on the one or two websites you've chosen to focus on  after each transaction closes. Pick just one or two, because clients aren’t going to visit seven websites to write reviews. Use compete.com – Which is the best agent review site to focus on? It’s hard to say, but compete.com can give you  current information about how much traffic these sites are receiving. Create profiles on the one or two that are most popular.

We're Going Viral

Property Management

The secret is out, real estate prices declined a bit over the past 4 years or so!

No doubt the past few years have seen a few changes to our market.  While most of the changes would fit into the "I didn't need that" category, a few opportunities have come to light.

One of these, is the rental market and the opportunity to provide these services for your clients.  In PA, the services need to be provided through a broker, but therein lies a great opportunity for the agents of today.

Your office provides the framework for the property management, including all the not so fun work of collecting rents, calling in repairs, etc.  You get to:

• Increase your range of services - It is pretty simple here, the more topics and tools you can offer someone the more people, clients, and profit you stand to make.  The rental market is starting to grab the headlines, be prepared!
• Engage with future buyers - The vast majority of the rental market includes those who want to buy, but just are not ready.  With a well thought out, but simple follow-up plan, who might these folks turn to?
• Learn the property management business - so when you're ready to build your investment portfolio you or your office will have the right tools in place.

Opportunity lurks out there, are you or is your office providing the tools for today's client?