What's in Your Toolbox?

Trust me, this is not about SEO, Social Networking, Web 2.0, or any of those other catchy marketing phrases. This is about the tools available to you at the office.

The first step is to analyze the technologies available in your office and from your Broker/Manager. What are they providing that will help enhance your productivity without giving up more of that precious commodity called time.

Here are a few core technologies to consider;

• Web based software allowing you to access critical office docs, contracts, leads, etc. from any computer in the world
• Office Intranet
• Wireless at all offices for you and your clients
• Sales meetings available LIVE via the web
• On-demand training videos
• VOIP phone system


In today's day and age it is quite easy to get caught-up in the latest and greatest technological advancement. We can lose sight of how it relates to our production. Frankly, the same thing can happen to an office.

Your office and the support you get from it should be real and easily understood. You should measure the strength by what you get on a daily and monthly basis. How is it helping you reach your goals. It should include a strong commitment to today's relevant tools, a proven and real lead generation system, and the willingness to work with you personally to push your business forward.

Not for Profit?

Is your current real estate license hung at a not for profit brokerage? Chances are the answer to this question is a resounding NO. It probably seems like a silly question to even ask, but I think it is one to ponder a bit, as it absolutely can impact your career.

Remember, whether you pay a fixed fee for the year or give up a "split" on each transaction, you are in some way paying the company back for the level of service they provide you. Also remember that if you are on a split, the more your business grows, the more your costs will go up.

What I have found is too often we get busy working in our business. Living our life on whatever the net commission number is we get on each check. Never pausing to analyze the situation and understand exactly what money is going where.

It is true, the vast majority of agents (over 80% of us) pull our strengths from the emotional side of our brain. Frankly, it is the backbone of our success. It provides us the ability to connect with our clients on an emotional level so that trust is established. What this means though, is many of us might lack the strength in crushing numbers and understanding our real estate model as a whole.

Take the time to understand what fees are being paid and how are they paid. Knowing these costs and how they impact your bottom line will enable you to make better decisions for your business. It will also give you more conviction and confidence to continue working with your current brokerage or exploring other firms.

What Makes the Difference at RE/MAX Realty Group?

Here is a quick video that helps provide a little background on our philosophies and approach to assisting all of our agents in their quest to get where they want to go to.