Our philosophy is to help people reach their goals. We are committed to working with our real estate agents to assist them in all their endeavors. Whether you want to set and reach personal goals or business goals, we work with each and everyone on an individual basis to help them succeed and build a rewarding career in real estate.
Wednesday, May 25, 2011
Some Thoughts on Leads
Interesting points from Stephen Pacinelli speaking at the RE/MAX R4 Convention.
"It’s not what you say about you, but what other people say about you that
counts, testimonials and reviews rule the world, and that’s what
‘world of mouth’ is all about." says Stephen Pacinelli
Lean into testimonials and reviews – According to Nielsen Research Company, 90 percent of people trust peer recommendations, but only 14 percent trust advertisements.
Be aware of your rankings – If consumers are weeks from
starting the buying or selling process, chances are they’ll start
searching for an agent on Google. If they search "real estate agent,"
one key result in the list of suggested searches is "real estate
agent reviews." These sites are in their infancy, but they’re not
going anywhere. Setting up profiles on most of these sites is free.
Make reviews part of your process – Ask clients to visit your
profiles on the one or two websites you've chosen to focus on
after each transaction closes. Pick just one or two, because clients
aren’t going to visit seven websites to write reviews.
Use compete.com – Which is the best agent review site to
focus on? It’s hard to say, but compete.comcan give you
current information about how much traffic these sites are
receiving. Create profiles on the one or two that are most popular.