I am always amazed at how much actually gets done in the spring and summer months. It seems to me, virtually every industry (short of retail stores, think Black Friday) cranks it up when the winter finally breaks. We all know the farmers are making hay, the movies are stockpiling their big releases, and of course we real estate professionals are out there cranking it up.
Busy times are definitely fun, but can be stressful as well. While the business is coming in and things are looking up, we all have a tendency to forget about the daily grind that produces these great results. Try to stay disciplined and carve out a time to maintain your lead generation. It doesn't matter whether you are calling your network, calling open house leads, sending postcards, sending magnets, whatever it is you do, you've got to be consistent with it.
The busy times can be the hardest times for us to be consistent. Long days of showing, listing, and negotiating can drain our battery a bit. This is completely understandable, but you'll want to take some steps to avoid this drain. The more you can systematize your follow-up, the better your results will be. And remember, a system doesn't mean it is not personal. A system means you can repeat the action constantly and consistently (like my golf swing, ah, okay wishful thinking, but you get the idea).
You may not be able to implement your system and plan today, but at least begin jotting down notes. You can use these notes to build your system in the slower times. And remember, the importance of scheduling time for yourself to relax and recharge can not be understated.
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