Did you ever stop to think just how much our industry has changes over the past fifteen years or so? True, probably a question nearly every industry can ask themselves, but think how much information a consumer has access to in the real estate world today compared to just fifteen or even ten years ago. What makes this really interesting (well for us real estate geeks anyway), is the majority of Realtor's® started their career when we controlled the information with listing books, map books, etc. Imagine, the consumer came to us to find out all the information! We’re talking BZ time (Before Zillow).
Well, obviously times have changed, but what is staggering is the number of Realtors® that have not changed with the times. This represents an enormous opportunity for those that embrace the change and learn to grow their business (dare we say it). Consumers can see and feel the different between those that have not only accepted the change and those that have failed to progress.
For starters, when working with your seller’s it is critical to discuss the importance of technology. Remember, any consumer who has not been in the market to buy or sell over the past fifteen years or so, never really heard the term “buyer agency” and certainly didn’t set-up their own search on a website complete with daily property updates emailed right to them. Think and discuss with your client what you do to increase page views. With the quantity and quality of pictures and virtual tours, the first showing actually occurs online. By the time a buyer walks through the home, they are on their second showing. Want a shameless plug? Call us for more ideas to help tweak your listing presentation to stay ahead of the technology!
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